Now that the summer produce season is in full swing… We really need your help in creating an alphabet out of fruit and vegetables. Just to give you a sense, here are some previous examples. Once we get all the letters, we’ll create an awesome alphabet poster. So please tweet your letter-like garden and market […]
Tag Archives: ugly
Bien fait, Intermarché
I may be the last to write about the brilliant Inglorious Fruits and Vegetables campaign from French supermarket chain Intermarché, but I want to say that it’s the best initiative on food waste I’ve seen from one company. Selling ugly (moches) fruits and vegetables at a 30% discount after raising awareness with a line of […]
July 25, 2014 | Posted in Campaigns, International, Supermarket Comments closed
Mutato Project
I love produce that has…character. You know, the stuff that looks–pick one–quirky, ugly or odd. When I find especially striking examples, I do this: Uli Westphal is a German photographer who also enjoys “non-standard fruits, roots and vegetables.” Except when he finds interesting examples, being a professional photographer, he does this: What could be better […]
January 25, 2012 | Posted in Farm, International Comments closed