Wasted Food — Jonathan Bloom on food waste and how it can be avoided

Tag: campaign

  • Save the Food!

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    Jonathan
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    Save the Food! That’s another way of saying don’t waste it. And that sound advice is the slogan behind the new Ad Council/NRDC anti-food waste campaign launching today. This public service campaign has been in the works for a long time, but at first glance, it was worth the wait. The PSAs, produced gratis by whizs at…

  • Bien fait, Intermarché

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    Jonathan
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    I may be the last to write about the brilliant Inglorious Fruits and Vegetables campaign from French supermarket chain Intermarché, but I want to say that it’s the best initiative on food waste I’ve seen from one company. Selling ugly (moches) fruits and vegetables at a 30% discount after raising awareness with a line of…

  • Food: Too Good To Waste

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    Jonathan
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    King County (Washington) just launched an amazing campaign called Food: Too Good To Waste. They ran a pilot program last year, but have scaled up the initiative to include, among other things…videos! In the videos, Chef Jackie, of campaign partner PCC Natural Markets, is the star. After watching her help families reduce their food waste in…