Loving Unlovely Produce

Epi-Log’s In Praise of Unlovely Produce has the best blog post title I’ve read in a long while. And its sentiment is dead on. The main message:

Vegetables and fruits don’t always have to win swimsuit contests.

Instead, the post preaches, taste should matter more than appearance. Unfortunately, that doesn’t happen in the mainstream food chain.

Hence the need to spend your food dollars in places that recognize that uniformity is not necessarily a virtue. If ‘Ugly Tomatoes’ can take off, who knows what’s next!

Backyard gardeners and farmer’s market shoppers will no doubt be able to relate to this message. They know that in addition to possibly tasting better, imperfect produce has more character!

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