Food Waste Reduction Is So Hot Right Now!

Wondering what you should be keeping your eye on this year? Well, marketing communications firm JWT has you covered with their 100 Things to Watch in 2012.

Why am I telling you this? Why, because “Curbing Food Waste” made that list. See for yourself in their neat slide show (done in alphabetical order–see #16). Also encouraging–“Fuel from Waste” (#26) made the cut.

It’s an interesting list and makes for some fun perusing (Silence is going to be big this year–just not in my two kid household!). Anyway, it’s encouraging that JWT chose curbing food waste, not just diverting it from landfill.

Not surprisingly, “Curbing Food Waste” is also an answer for the specific JWT question of What’s Cooking? in 2012. And if you’re super busy, why did you read this much of the post? here’s the square root of the main list–the Top 10 Trends.

In related news, they also interviewed yours truly for this project…

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