Green with Celebrity

I’m not one for reading People mag, but I recognize the power of celebrities.

photo by Eric Hamilton (via Creative Commons)That’s why I was tickled to read Mötley Crüe drummer Tommy Lee say in this interview that he’s minimizing food waste. No doubt Ed Begley, Jr. is doing the same.

TV Guide: What are you doing to stay green?
Lee: Cutting down on waste: wasted food, wasted water, leaving the lights on.

TV Guide interviewed Lee, the former current former current Pam Anderson beau, to publicize his eco-adventure TV show “Battleground Earth.” The program is on Planet Green, “the first 24-hour green lifestyle channel” and a part of the Discovery Channel family.

Unfortunately, I don’t get Planet Green, so I can’t say for sure what it’s like. But judging from the lineup, I’m guessing that many of the shows leverage famous folks to bring a skin-deep eco-awareness to the masses.

And I’m OK with that. As I’m sure Tommy would tell us, being green has to start somewhere. We all know that celebrities can sell goods, but it’ll be interesting to see if they can spark responsible behavior changes. Any thoughts?

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