Greetings from Milan

By Jonathan | Published: November 30, 2011

Buongiorno, friends. I’m at the Barilla’s International Forum on Food and Nutrution. I just participated in a panel on food waste, which was pretty fascinating.

First, it was heartening to experience so many intelligent people considering the topic of wasted food. Second, the level of research on the topic in Europe is impressive. And the commitment to reducing waste–as epitomized by the European Commission’s 50% reduction goal by 2020–is equally encouraging.

Now, it’s just a matter of making it happen. Hopefully, with initiatives like my co-panelist Andrea Segre’s Last Minute Market (you can translate the page well in Chrome) and the upcoming European campaign A Year Against Waste (2013), this will happen sooner rather than later.

Ciao!

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5 Comments

  1. Katy @ The Non-Consumer Advocate
    Posted December 1, 2011 at 12:30 am | Permalink

    Nice perk!

    Katy

  2. Jonathan
    Posted December 1, 2011 at 5:54 am | Permalink

    No complaints here.

  3. Sage Culley
    Posted December 2, 2011 at 9:45 am | Permalink

    I must admit I was attracted first to your posting because you were in Milan. I’ve had a love affair with that region of the world since my first trip to Greece & Italy in 2005. But the Barilla Forum sounds amazing. After reading your post I went to the forum website and was really intrigued by the pyramid for Healthy Tasty & Zero Waste Cooking. I would love to hear more. I head up our Waste Not program at the farmers’ market and always looking for ideas to cook with zero waste to share with our customers. Hope you are taking time to enjoy the view……Ciao

  4. Jonathan
    Posted December 2, 2011 at 11:26 am | Permalink

    Hi Fay,
    I wish you had written a tiny bit earlier–I would have loved to take a detour into Switzerland! But I am glad to see that you’ve started a web site to combat food waste. You, too–keep up the great work!
    JB

  5. Jonathan
    Posted December 2, 2011 at 11:33 am | Permalink

    Hello Sage,
    I am now getting a chance to travel a tiny bit before returning home to the US. You should explore the Barilla site–they have so much information and I was impressed by what one company can do to promote healthy eating and sustainable food. Of course, it helps that they are privately owned and not beholden to shareholders. Where is your farmer’s market food recovery program? That’s one of my favorite things in the world.
    JB

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