Zeroing Out

Zero Percent has an admirable goal–zero percent food waste.

The just-launched site/app will allow participating restaurants to offer real time discounts as the end of the night approaches to avoid waste. The idea needs to gather restaurant interest, which will hopefully build momentum.

Once Zero Percent gets rolling, you’d be able to check your phone or computer for all the latest deals and swoop in while they last. And the deals are all local, as you enter your zip code on the opening screen.

Zero Percent will likely work better as a waste-avoider with certain foods and restaurants. For instance, does Dairy Queen really change its ice cream every night? (I’m guessing no, but I have no idea). My favorite thus far: Dunkin’ Donuts. You don’t see day-old do(ugh)nuts very often. At least I don’t…