I tweeted about this, but it deserves a quick post, too. Behold:
UK retailer Tesco will soon offer Buy One Get One Free–Later. The shift comes in the name of Avoiding household waste with foods like produce and dairy items.
When the 2-for-1 promotion is with perishable items, shoppers will receive a voucher for the free item to be used later. I believe they don’t have to wait if they want their free item that day.
I wonder what shoppers will think of this idea? Will other grocers follow suit? I suppose the latter will depend on the former.
Anyway, I’m jazzed about it. Mostly, I’m enthused that retailers are starting to become part of the solution.
2 Comments
I think it’s a great idea! Unless the items are shelf-stable, non-food or freezeable, a BOGO doesn’t do a lot of good, so a BOGOFL would be perfect!!!
(nodding my head in agreement)
It seems like a great solution for shoppers and avoiding food waste. I wonder what grocers will think of it. I can see one drawback from their perspective: If they put an item on sale b/c they have an abundance, BOGOFL doesn’t help them get it out the door…