I tweeted about this, but it deserves a quick post, too. Behold:

UK retailer Tesco will soon offer Buy One Get One Free–Later. The shift comes in the name of Avoiding household waste with foods like produce and dairy items.

When the 2-for-1 promotion is with perishable items, shoppers will receive a voucher for the free item to be used later. I believe they don’t have to wait if they want their free item that day.

I wonder what shoppers will think of this idea? Will other grocers follow suit? I suppose the latter will depend on the former.

Anyway, I’m jazzed about it. Mostly, I’m enthused that retailers are starting to become part of the solution.

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